Learn From Kelly Live
Bring the message and steps of “How to Market to People Not Like You” to your company or association.
Kelly McDonald is a top-rated speaker and each year, speaks at dozens of conventions, conferences and corporate meetings. She was ranked #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine and has been featured in Texas Meetings + Events.
Kelly’s style is high energy and humorous, while providing audiences with solid information and strategies that can be used right away. Her presentations are always customized and localized as needed. Kelly’s speaking clients include:
- Harley Davidson
- State Farm Insurance
- Nationwide Insurance
- AAA Travel
- International Beer Summit
- Automotive Service Association
- American Bankers Association
- National Tourism Association
- Marquis Software
- Harrah’s Casinos
Here are what some of Kelly’s clients say about her speaking abilities:
“Of all of the speakers I’ve ever booked, Kelly is the best… and I’ve been booking speakers since 1996. Definitely the highest-rated speaker I’ve had this year. She was phenomenal, both in terms of content and delivery. And she had substance relevant to our audience. Kelly really knows her stuff. She delivered more than I thought was humanly possible.”
– Kimberly Adams, Member Benefits Consultant , National Education Association (NEA)
“Kelly opened the audience’s eyes to concepts that most people had never considered, and they were surprised but very pleased with her intimate knowledge of the subject matter. Kelly is a brilliant communicator, and I really enjoyed her animated style of delivery.”
– Ron Pyle, President, Automotive Service Association
Interested in a different topic? Kelly speaks on a number of different topics, including customer service, social media and marketing, marketing to Hispanics and more. See descriptions of Kelly’s most popular topics.
For more information on Kelly’s speaking engagements, you can email Kelly directly at email@example.com.
Confirmed Speaking Engagements
About How to Market to People Not Like You
If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you’re not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences?
The #7 Bestselling Business Book of 2011!
"How to Market to People Not Like You" is a 2011 Business Book Bestseller. After frequent appearances on the monthly list, the book came in at #7 on the 2011 ranking by Inc. magazine and leading business book reseller 800-CEO-READ. The annual rankings are based on total sales numbers, as well as length of time and rank on the monthly list.
Meet Kelly McDonald
Kelly McDonald is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age. Despite her blond hair and blue eyes, Kelly is an expert in multicultural marketing and marketing to consumer values. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
Read the First Chapter
Want to read the first chapter of “How to Market to People Not Like You”? Click below to take a peek inside!
Sign Me Up
Want to stay up to date on additional content, discussions and event dates in your area? Sign up below and we’ll keep you informed of events in your area and book-related updates. No spam, ever.