Read What the Media is Saying About the Book!
“As an entrepreneur, you should assume none of your customers is like you, yet I find that most entrepreneurs assume just the opposite. Kelly McDonald takes on this challenge in ‘How to Market to People Not Like You.’ Her focus is on companies facing change, which of course includes every startup.”— Forbes, Martin Zwilling
“In this necessary book, Kelly McDonald shares plenty of insider tips on how to reach diverse audiences. This book really stands out.”— Influential Marketing Blog, Rohit Bhargava
“The easy-to-skim book offers insight into all kinds of marketing divisions: rural vs. metro, military vs. civilian, even vegans vs. meat-eaters, but her best examples touch on the astonishing recent changes in the Hispanic market.”— MediaPost News, Marketing Daily | Sarah Mahoney
“The guidance in How to Market to People Not Like You is very straightforward, easy to understand, and easy to implement. Pick up a copy of How to Market to People Not Like You and find out where you can be adding more sales and thus more dollars to your bottom-line.”— AllBusiness, Paul McCord
“One of the top five best business books of 2011.”— virtuebookpublishers.org
“I recommend the book. Kelly McDonald does an excellent job of opening your eyes to entire audiences you aren’t getting. It offers fresh perspectives and some great examples. There’s fantastic advice throughout the book.“— PR Breakfast Club, Matt LaCasse
“A game-changing book … if there is only one book on expanding your business that you buy this year – make this one it!”— “A Closer Look” Radio, Pam Atherton
“This is not your traditional, ho-hum book on marketing. Rather, it is an eye-opening read that changes the marketing paradigm with an approach that is both fresh and exciting. I highly recommend this book to anyone who is responsible for expanding their sales base and attracting customers unlike the ones they already have.”— The Niche Marketing Blog, Scott Spooner
“This is a handbook that every business owner and corporate marketer should read.”— Melodies in Marketing, Mario Vellandi
“This book is a fast-read with great example of how companies, big and small, have made minor changes to their marketing message. These minor changes resulted in major results.”— 7 Degrees Communications, Jessica Levin
“Kelly’s message is simple: If you really, truly want your business to succeed you need to market to cultures other than your own. Don’t assume you know what people want, because you don’t.”— Beautiful Lofty Things
About How to Market to People Not Like You
If you could grow your business simply by marketing to your existing customers, making money would be a cakewalk. But to generate new revenue, you have to win over the customers you’re not getting. Who are these mystery customers? How are they different from your current clientele? Most importantly, how do you forge a bond with them across these differences?
The #7 Bestselling Business Book of 2011!
"How to Market to People Not Like You" is a 2011 Business Book Bestseller. After frequent appearances on the monthly list, the book came in at #7 on the 2011 ranking by Inc. magazine and leading business book reseller 800-CEO-READ. The annual rankings are based on total sales numbers, as well as length of time and rank on the monthly list.
Meet Kelly McDonald
Kelly McDonald is president of McDonald Marketing, named one of the top ad agencies in the U.S. by Advertising Age. Despite her blond hair and blue eyes, Kelly is an expert in multicultural marketing and marketing to consumer values. She has been featured on CNBC, in BusinessWeek, on CNNMoney.com and on Sirius/XM Radio.
Read the First Chapter
Want to read the first chapter of “How to Market to People Not Like You”? Click below to take a peek inside!
Sign Me Up
Want to stay up to date on additional content, discussions and event dates in your area? Sign up below and we’ll keep you informed of events in your area and book-related updates. No spam, ever.